Through my career, I learnt some shortcuts and important tricks to reach my audience, communicate effectively, or simply master my brand image. And in this page I will share some with you!

What Siri cannot do

The days of writing a press release and controlling how your company is viewed by the audience are long gone for us in public relations, but have we also thought of customer virtual experience in our marketing and communications strategy?  You do not have to be a retail business to think about this. Today a…

Communication in difficult times

I wanted my first post to address challenging times, times that each individual will face and will need the magic of communication to navigate how to “say what I want to say, without offending them” or “Inspire them to follow my leadership” or “Trust that I can take the business to the next level”.  The…

What other tricks you’d like to read about?

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